Demographics Research Guide

Focuses on identifying and locating demographic information.

Description: Demographics Research Guide

This research guide focuses on identifying and locating demographic information. Demographics are the physical characteristics of a population such as age, sex, marital status, family size, education, geographic location, income, and occupation. This type of data is often used to define consumer characteristics used by entrepreneurs and others in market research. For additional information or questions, Ask a Business Librarian.

Databases you will find in this research guide. Click the tabs on the left for detailed steps using these databases for specific searches.

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