This research guide provides access to resources useful for MKTG 6230. It provides step-by-step instructions on how to use the databases available from the Business Library to research Southwest Airlines and the airline industry. Learn how to find company profiles, financial reports, and industry profiles. You may also find the Companies and Industries & Markets Research Guides to be useful. For additional information, Ask a Business Librarian.
Register for and learn more about Business Library workshops, led by Business Library librarians, that focus on the information you will need to successfully complete your research.
Business Library Workshops: