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A-Z Databases

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The following databases are newly acquired or being evaluated for a future subscription.
"Offers profiles of top advertisers, agency and media family tree reports, advertising spending data, industry contacts, ad industry job market data and ranked lists of top media markets and media formats."
IBISWorld produces and publishes online Industry Intelligence covering 98% of the US economy at the level where companies operate. The US NAICS Industry Reports contain trends, statistics and analysis on market size, market share of competitors and industry growth rates. For reports published after 2016, the Key Statistics section includes RMA industry ratios. The US Specialized Industry Reports fall outside of the standard 5-digit level of the NAICS and cover a variety of niche industries.
An online, searchable database of the previously published print directories, American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States. In 2015, these directories merged into Uniworld Online, which covers multinational companies with headquarters in over 200 Countries and 20,000 industries.
Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.

In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, The IPA and DMA.
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