This research guide focuses on identifying and locating demographic information. Demographics are the physical characteristics of a population such as age, sex, marital status, family size, education, geographic location, income, and occupation. This type of data is often used to define consumer characteristics used by entrepreneurs and others in market research. For additional information or questions, Ask a Business Librarian.
Databases you will find in this research guide. Click the tabs on the left for detailed steps using these databases for specific searches.
Restricted: Only current SMU students, faculty, & staff. Certificate students and alumni do not have permission to use these resources.
EZ: Off-campus access using 8-digit SMU ID & password. Access these databases - anytime, anywhere.
In Library Only: Accessible only on Business Library computers and are not accessible via wireless connections. A valid SMU ID should be presented to receive a placard that must be displayed while using the computer.
Register for and learn more about Business Library workshops, led by Business Library librarians, that focus on the information you will need to successfully complete your research.
Business Library Workshops: