Demographics Research Guide

Focuses on identifying and locating demographic information.

Description: Demographics Research Guide

This research guide focuses on finding demographic information. What are demographics?  They are the physical characteristics of a population such as age, sex, marital status, family size, education, geographic location, income, and occupation. This data is often used to define consumer characteristics used by entrepreneurs and others in market research.  You may also be interested in the Entrepreneurship, Industries and Markets, and Marketing research guides.

Databases you may find helpful in your Demographics research.  Also, be sure to look at our tabs for more topical research. 

Database Access

Restricted database - current students, staff and faculty

Restricted: Only current SMU students, faculty, & staff. Certificate students and alumni do not have permission to use these resources.

EZ database - off campus access using 8-digit SMU ID & password

EZ: Off-campus access using 8-digit SMU ID & password. Access these databases - anytime, anywhere.

In Business Library only database

In Library Only: Accessible only on Business Library computers and are not accessible via wireless connections. A valid SMU ID should be presented to receive a placard that must be displayed while using the computer.