This research guide focuses on finding demographic information. What are demographics? They are the physical characteristics of a population such as age, sex, marital status, family size, education, geographic location, income, and occupation. This data is often used to define consumer characteristics used by entrepreneurs and others in market research. You may also be interested in the Entrepreneurship, Industries and Markets, and Marketing research guides.
Databases you may find helpful in your Demographics research. Also, be sure to look at our tabs for more topical research.
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EZ: Off-campus access using 8-digit SMU ID & password. Access these databases - anytime, anywhere.
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