International Business Research Guide

Focuses on international business information, both general categories and specific countries.

Description: CISB 2379 Research Guide

During this course, you will be investigating entrepreneurial opportunities in other countries. This research guide page will direct you toward quality resources to ensure success. In addition to using sources discussed in the International Business Research Guide, you may also want to look at the Entrepreneurship Research Guide.

For additional information, Ask a Business Librarian.

Global Opportunity Identification Resources

Hover over Reports in the top menu to see choices for Market Studies, Industry Reports, and Country Reports. Click on Global Survey from the top menu to find surveys covering over 50 industries and markets worldwide.

When viewing individual statistics or charts, click the Source tab to see the origin of the data, which potentially can lead to further information.  Select the Citation option to copy the APA or MLA formatted citation.

Industries tab at the top of the page contains many consumer-focused markets. After selecting, use Country Reports box to select Geograpy. Reports lead to statistics that can be exported to Excel and other related reports.

Consumers tab at the top of the page will lead to statistics and trends for target markets. After selecting a topic such as Households, use Country Reports box to select Geograpy. Reports lead to statistics that can be exported to Excel and other related reports such as Future Demographics.

Economies tab at the top of the page will provide general information on the country and detailed reports on major cities. Further city statistics can be found by following these instructions:

1. Select the blue search tab, then choose cities in the Full Tree dropdown menu. Expand the Cities Categories & Topics and place a check mark at least two criteria desired, such as Economy > GDP or its sub-menu items. Select the Next button.
2. Click the "Geographies" tab, select the continent >country >city name to include it.
3. Press the Search button to view data sets with adjustable dates and column filters. Click the download tab - must enter name & SMU email - to obtain your city data file to open Excel.

Research Workshops

These one-hour, hands on workshops focus on effective and efficient use of the resources you will need to successfully complete your assignment.

Need a different time? If you have a group of 5 or more, we can add a session for you. Send your request to Ask a Business Librarian.

Using Library Search to Find Business Articles

Learn how to find articles in Library Search with this tutorial

CISB 2379 Library Resources Presentation

Sample APA Citations

These examples are based on APA 7th edition, but have been modified to meet the requirements of SMU Cox School of Business instructors. Check with your professor regarding the appropriate citation style for your course.

The following is an example of references on a reference page for the type of articles you will be using for this assignment. Examples of in-text references can be found in the Citation Help Research Guide.


American Airlines Group, Inc. (2020). American Airlines Group, Inc. [Corporate structure]. Retrieved from

Clarence-Smith, L. and Knowles, T. (2020, June 6). Elon Musk ‘considers Bristol for new Tesla factory’. Times Newspapers Limited. Retrieved from Factiva database

eMarketer. (2020). Retail e-commerce sales including digital services in the United States from 2014-2020. [Chart]. Statista. Retrieved from

Euromonitor International. (2020). Hot drinks global industry overview. Retrieved from Passport database

Euromonitor International. (2020). Market sizes-historic-retail value RSP-BRL mn-current prices-Brazil. [Coffee]. Retrieved from Passport database

Randstad Workmonitor. (2020). Where job satisfaction is highest and lowest. [Chart illustration bar chart.] Statista. Retrieved from

Robuck, M. (2020, January 31). Amazon Web Services: A knockout performance in Q4. Fierce Telecom. Retrieved from Business Source Complete database

Statista, Inc. (2018). eCommerce in the United States. Retrieved from Statista database