Marketing Research Guide

Identifies major resources in the marketing and advertising fields with a focus on the United States, although some international sources are included.

Description: Marketing Research Guide

This research guide provides access to resources useful for marketing and advertising. You may also find the Demographics, the Industries and Markets, and the Advertising (by Fondren Library) Research Guides to be useful. For additional information, Ask a Business Librarian.

Databases you will find in this research guide. Click the tabs on the left for detailed steps using these databases for specific searches.

Database Access

Restricted database - current students, staff and faculty

Restricted: Only current SMU students, faculty, & staff. Certificate students and alumni do not have permission to use these resources.

EZ database - off campus access using 8-digit SMU ID & password

EZ: Off-campus access using 8-digit SMU ID & password. Access these databases - anytime, anywhere.

In Business Library only database

In Library Only: Accessible only on Business Library computers and are not accessible via wireless connections. A valid SMU ID should be presented to receive a placard that must be displayed while using the computer.

Books Online & at SMU Libraries

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Business Library Workshops

Register for and learn more about Business Library workshops, led by Business Library librarians, that focus on the information you will need to successfully complete your research.

Business Library Workshops: