Marketing Research Guide

Identifies major resources in the marketing and advertising fields with a focus on the United States, although some international sources are included.

Research & Survey Tools

Survey tools to assist your SMU-related academic research includes Qualtrics.

  • Before conducting any research using people (human subjects) or animals, you must register your project and obtain clearances in advance with SMU's The Office of Research and Graduate Studies to ensure full research compliance with all university and federal guidelines.