Marketing Research Guide

Identifies major resources in the marketing and advertising fields with a focus on the United States, although some international sources are included.

Research & Survey Tools

Survey tools to assist your SMU-related academic research includes Qualtrics.

  • Before conducting any research using people (human subjects) or animals, you must register your project and obtain clearances in advance with SMU's The Office of Research and Graduate Studies to ensure full research compliance with all university and federal guidelines.

Database Access

Restricted database - current students, staff and faculty

Restricted: Only current SMU students, faculty, & staff. Certificate students and alumni do not have permission to use these resources.

EZ database - off campus access using 8-digit SMU ID & password

EZ: Off-campus access using 8-digit SMU ID & password. Access these databases - anytime, anywhere.

In Business Library only database

In Library Only: Accessible only on Business Library computers and are not accessible via wireless connections. A valid SMU ID should be presented to receive a placard that must be displayed while using the computer.

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Business Library Workshops

Register for and learn more about Business Library workshops, led by Business Library librarians, that focus on the information you will need to successfully complete your research.

Business Library Workshops: